The latest thinking on market research, consumer behavior, and business strategy.
Showing 9 of 16 articles
|Catapult Insights Team
Jobs to Be Done (JTBD) is a globally accepted framework that results in custom-fit business applications to help guide organizations in marketing, product development, and consumer insights. Catapult Insights has spent the past year collaborating with an organization on different Jobs To Be Done Frameworks. Here are some insights that may help you rethink and apply the framework effectively.
|Catapult Insights Team
Catapult Insights & Dog Aide partner together to help improve the volunteer experience to better serve dogs and their owners in the greater Detroit area.
|Catapult Insights Team
Reflections on our recent time in Petaluma where a Reusable Cup Program was being tested.
|Catapult Insights Team
Catapult Insights’ award-winning collaboration with Delta Faucet Company on their VersaCurl innovation.
|Catapult Insights Team
At Catapult Insights we know that a one-size-fits-all approach to segmentation methodology falls short in many instances. Here we make the case for when a brand should consider an occasion-based approach to create a more actionable and insightful segmentation solution for their business.
|Catapult Insights Team
Three telltale signs that your segmentation might need some new life.
|Catapult Insights Team
At Catapult Insights we believe the most actionable segmentation work features a strong understanding of human experiences. Only through those experiences can we begin to empathize and forge real and meaningful connections.
|Catapult Insights Team
Catapult Insights checks in with home improvement professionals to see how 2023 is shaping up and what challenges they’re facing.
|Catapult Insights Team
Catapult Insights’ Jill Miller sat down with statistician Tom Rosholt to talk about all things segmentation including his best and most challenging experiences, and his advice for those embarking on their first segmentation project.
Case StudyHelping one of the five Big Tech companies build engagement strategies and expand product adoption among backend developers.
Case StudyHelping a global tax engine provider validate market viability before developing a new B2B solution for online marketplaces.
Case StudyPartnering with a global leader in consumer packaged goods solutions to uncover and understand the varying consumer mindsets within the Jobs To Be Done framework.
Case StudyHelping the world’s leading customer engagement platform understand, profile, and map the decision ecosystems of enterprise tech decision makers.
Case StudyHelping the creator of a new product harness the power of the right words.
Case StudyHelping a durable goods manufacturer create a fresh and actionable consumer segmentation that feels like second nature insights.