The latest thinking on market research, consumer behavior, and business strategy.
Showing 9 of 15 articles
|Andre Barroso
We caught up with the team at Dog Aide one year after we helped them understand their volunteer experience to find out how they’ve used the insights from that research to make changes and impact their organization.
|Justin Sutton
As decision-making and information summarization accelerate, empathy is becoming harder to practice. Discover why the path from listening to understanding to empathy remains essential for innovation, qualitative research, and creating solutions people truly value.
|Andre Barroso
Jobs to Be Done (JTBD) is a globally accepted framework that results in custom-fit business applications to help guide organizations in marketing, product development, and consumer insights. Catapult Insights has spent the past year collaborating with an organization on different Jobs To Be Done Frameworks. Here are some insights that may help you rethink and apply the framework effectively.
|Andre Barroso
Catapult Insights & Dog Aide partner together to help improve the volunteer experience to better serve dogs and their owners in the greater Detroit area.
|Justin Sutton
Reflections on our recent time in Petaluma where a Reusable Cup Program was being tested.
|Catapult Insights Team
Catapult Insights’ award-winning collaboration with Delta Faucet Company on their VersaCurl innovation.
|Jill Miller
At Catapult Insights we know that a one-size-fits-all approach to segmentation methodology falls short in many instances. Here we make the case for when a brand should consider an occasion-based approach to create a more actionable and insightful segmentation solution for their business.
|Andre Barroso
Three telltale signs that your segmentation might need some new life.
|Justin Sutton
At Catapult Insights we believe the most actionable segmentation work features a strong understanding of human experiences. Only through those experiences can we begin to empathize and forge real and meaningful connections.
Case StudyPartnering with a global leader in consumer packaged goods solutions to uncover and understand the varying consumer mindsets within the Jobs To Be Done framework.
Case StudyHelping the creator of a new product harness the power of the right words.
Case StudyHelping a durable goods manufacturer create a fresh and actionable consumer segmentation that feels like second nature insights.
Case StudyHelping one of the five Big Tech companies build engagement strategies and expand product adoption among backend developers.
Case StudyHelping a global tax engine provider validate market viability before developing a new B2B solution for online marketplaces.
Case StudyHelping the world’s leading customer engagement platform understand, profile, and map the decision ecosystems of enterprise tech decision makers.