The latest thinking on market research, consumer behavior, and business strategy.
Showing 9 of 64 articles
|Catapult Insights Team
Most data quality conversations focus on fraud—but the bigger risk may be real respondents who are disengaged, rushed, or fatigued. Read how low-effort participation distorts results, why “technically valid” data can still be misleading, and how better research design can protect insight integrity.
|Justin Sutton
Why System 1 insights are reshaping market research. Learn how intuitive, emotional decision making creates a competitive advantage for brands.
|Catapult Insights Team
Go inside in‑aisle retail research, where real shopper behavior is revealed through observation, shop‑alongs, and guided interviews inside a mock store.
|Catapult Insights Team
Creativity is a practical advantage in insights work. Learn how creative research approaches make insights more usable, compelling, and impactful.
|Catapult Insights Team
Learn how blending System 1 emotional insights with System 2 rational feedback leads to smarter, lower risk restaurant design decisions—especially when renovating at scale.
|Catapult Insights Team
Insights don’t always come easy, and that’s exactly where creativity matters. This blog explores why modern consumer insights teams need creative, well designed methodologies to tackle complex questions, navigate constraints, and drive real business impact. Learn how experienced insights leaders use creativity responsibly to turn ambiguity into action.
|Catapult Insights Team
Reflect on Catapult Insights’ biggest milestones of 2025—from record-breaking segmentation work and new client partnerships to evolving research needs and team-driven innovation. Discover the key trends, lessons, and insights shaping the year and what our team is looking forward to in 2026.
|Catapult Insights Team
Problematic sprinklers lead to a customer/business interaction that elicits direct comparisons and learning when applied to the market research industry. Learn how sprinklers illustrate when it’s time to get a professional involved and an example of when getting a 2nd opinion is worth the extra time and effort.
|Catapult Insights Team
Jobs to Be Done (JTBD) is a globally accepted framework that results in custom-fit business applications to help guide organizations in marketing, product development, and consumer insights. Catapult Insights has spent the past year collaborating with an organization on different Jobs To Be Done Frameworks. Here are some insights that may help you rethink and apply the framework effectively.