The latest thinking on market research, consumer behavior, and business strategy.
Showing 9 of 67 articles
|Justin Sutton
In research design, adding “just one more question” can dilute insight quality and bias outcomes. Learn when complexity strengthens insights and when it creates costly misdirection.
|Jill Miller
Most data quality conversations focus on fraud detection, but another important risk is real, qualified respondents who simply aren't engaging. This blog explores why and how to detect low-effort responses in quantitative research, and what insights teams can do about it upstream.
|Catapult Insights Team
Blayk Puckett joins the Catapult Insights team as Lead Analyst!
|Justin Sutton
Most data quality conversations focus on fraud—but the bigger risk may be real respondents who are disengaged, rushed, or fatigued. Read how low-effort participation distorts results, why “technically valid” data can still be misleading, and how better research design can protect insight integrity.
|Justin Sutton
Why System 1 insights are reshaping market research. Learn how intuitive, emotional decision making creates a competitive advantage for brands.
|Justin Sutton
Go inside in‑aisle retail research, where real shopper behavior is revealed through observation, shop‑alongs, and guided interviews inside a mock store.
|Jill Miller
Creativity is a practical advantage in insights work. Learn how creative research approaches make insights more usable, compelling, and impactful.
|Justin Sutton
Learn how blending System 1 emotional insights with System 2 rational feedback leads to smarter, lower risk restaurant design decisions—especially when renovating at scale.
|Jill Miller
Insights don’t always come easy, and that’s exactly where creativity matters. This blog explores why modern consumer insights teams need creative, well designed methodologies to tackle complex questions, navigate constraints, and drive real business impact. Learn how experienced insights leaders use creativity responsibly to turn ambiguity into action.