The latest thinking on market research, consumer behavior, and business strategy.
Showing 9 of 72 articles
|Jill Miller
A recap of three themes from Quirks NYC 2026 that researchers should be watching: human-led qual, data quality, and the push to turn insights into action.
|Justin Sutton
As decision-making and information summarization accelerate, empathy is becoming harder to practice. Discover why the path from listening to understanding to empathy remains essential for innovation, qualitative research, and creating solutions people truly value.
|Justin Sutton
Research professionals have an uncomfortable responsibility: to tell stakeholders not just what the data say, but what they cannot responsibly support.
|Justin Sutton
Generative AI is accelerating the misuse of qualitative research, stripping away context, rigor, and humanity in favor of false confidence and speed.
|Justin Sutton
When job security feels fragile, research integrity is tested. Why truth, boundaries, and credibility—not compliance—earn trust at the table.
|Justin Sutton
In research design, adding “just one more question” can dilute insight quality and bias outcomes. Learn when complexity strengthens insights and when it creates costly misdirection.
|Jill Miller
Most data quality conversations focus on fraud detection, but another important risk is real, qualified respondents who simply aren't engaging. This blog explores why and how to detect low-effort responses in quantitative research, and what insights teams can do about it upstream.
|Catapult Insights Team
Blayk Puckett joins the Catapult Insights team as Lead Analyst!
|Justin Sutton
Most data quality conversations focus on fraud—but the bigger risk may be real respondents who are disengaged, rushed, or fatigued. Read how low-effort participation distorts results, why “technically valid” data can still be misleading, and how better research design can protect insight integrity.