The latest thinking on market research, consumer behavior, and business strategy.
Showing 9 of 11 articles
|Andre Barroso
We caught up with the team at Dog Aide one year after we helped them understand their volunteer experience to find out how they’ve used the insights from that research to make changes and impact their organization.
|Justin Sutton
How emotional availability, not better questions, shapes the difference between data and insight in qualitative research.
|Justin Sutton
Why System 1 insights are reshaping market research. Learn how intuitive, emotional decision making creates a competitive advantage for brands.
|Justin Sutton
Explore the power of slow, deliberate, and analytical System 2 thinking in refining ideas, validating assumptions, and making data-driven decisions in design thinking. Structure meets strategy here.
|Justin Sutton
Discover how intuitive, fast-thinking processes, known as System 1, fuel creativity, empathy, and rapid ideation in design thinking. Learn why trusting your gut can lead to breakthrough innovation.
|Justin Sutton
Discover how market researchers can harness the power of System 1 and System 2 thinking to design more effective consumer research. We explore the psychology behind fast and slow thinking, offer practical strategies for engaging each system in study design, and provide a dual-lens framework for analyzing instinctive vs. reflective responses.
|Jill Miller
Catapult Insights explores how human insights can transform brand narratives from generic to unforgettable. Learn how understanding consumer motivations, emotions, and lived experiences can help brands create authentic and resonant stories.
|Jill Miller
Catapult Insights’ Jill Miller recently sat down with Justin Sutton and Debbie Hovies to talk about the interesting and unexpected world of human behavioral insights, including the real-world anecdotes, lessons from the field, and what it takes to turn insights into action.
|Justin Sutton
Reflections on our recent time in Petaluma where a Reusable Cup Program was being tested.
ResourceWatch the on-demand webinar and explore how research-driven empathy leads to smarter product development.
Case StudyPartnering with a global home fixture company to test and refine a series of customer-forward brand claims with quantitative research.
Case StudyHelping a retailer understand the impact of retail site selection on the customer experience.
Case StudyHelping a multinational coffeehouse understand consumer acceptance of a more sustainable, reusable cup.
Case StudyHelping a tech and retail client identify knowledge gaps and chart a path forward by cataloguing recent research.
Case StudyHelping a recently formed Professional Golf League transform and modernize the sport by better understanding fan journeys and experiences.