The latest thinking on market research, consumer behavior, and business strategy.
Showing 9 of 9 articles
|Justin Sutton
Why System 1 insights are reshaping market research. Learn how intuitive, emotional decision making creates a competitive advantage for brands.
|Catapult Insights Team
Explore the power of slow, deliberate, and analytical System 2 thinking in refining ideas, validating assumptions, and making data-driven decisions in design thinking. Structure meets strategy here.
|Catapult Insights Team
Discover how intuitive, fast-thinking processes, known as System 1, fuel creativity, empathy, and rapid ideation in design thinking. Learn why trusting your gut can lead to breakthrough innovation.
|Catapult Insights Team
Discover how market researchers can harness the power of System 1 and System 2 thinking to design more effective consumer research. We explore the psychology behind fast and slow thinking, offer practical strategies for engaging each system in study design, and provide a dual-lens framework for analyzing instinctive vs. reflective responses.
|Catapult Insights Team
Catapult Insights explores how human insights can transform brand narratives from generic to unforgettable. Learn how understanding consumer motivations, emotions, and lived experiences can help brands create authentic and resonant stories.
|Catapult Insights Team
Catapult Insights’ Jill Miller recently sat down with Justin Sutton and Debbie Hovies to talk about the interesting and unexpected world of human behavioral insights, including the real-world anecdotes, lessons from the field, and what it takes to turn insights into action.
|Catapult Insights Team
Reflections on our recent time in Petaluma where a Reusable Cup Program was being tested.
|Catapult Insights Team
Catapult Insights’ award-winning collaboration with Delta Faucet Company on their VersaCurl innovation.
|Catapult Insights Team
Navigating a shifting definition of brand authenticity and the social media platforms consumers trust to drive brand engagement.
ResourceWatch the on-demand webinar and explore how research-driven empathy leads to smarter product development.
Case StudyHelping a tech and retail client identify knowledge gaps and chart a path forward by cataloguing recent research.
Case StudyHelping an emerging women’s health brand stand out against the competition with data-backed claims.
Case StudyPartnering with a global home fixture company to test and refine a series of customer-forward brand claims with quantitative research.
Case StudyHelping a healthcare client differentiate their brand in a busy marketplace with data-backed ad claims substantiation research.
Case StudyHelping a recently formed Professional Golf League transform and modernize the sport by better understanding fan journeys and experiences.