The latest thinking on market research, consumer behavior, and business strategy.
Showing 9 of 13 articles
|Justin Sutton
Why System 1 insights are reshaping market research. Learn how intuitive, emotional decision making creates a competitive advantage for brands.
|Catapult Insights Team
Go inside in‑aisle retail research, where real shopper behavior is revealed through observation, shop‑alongs, and guided interviews inside a mock store.
|Catapult Insights Team
Learn how blending System 1 emotional insights with System 2 rational feedback leads to smarter, lower risk restaurant design decisions—especially when renovating at scale.
|Catapult Insights Team
Explore the power of slow, deliberate, and analytical System 2 thinking in refining ideas, validating assumptions, and making data-driven decisions in design thinking. Structure meets strategy here.
|Catapult Insights Team
Discover how intuitive, fast-thinking processes, known as System 1, fuel creativity, empathy, and rapid ideation in design thinking. Learn why trusting your gut can lead to breakthrough innovation.
|Catapult Insights Team
Discover how market researchers can harness the power of System 1 and System 2 thinking to design more effective consumer research. We explore the psychology behind fast and slow thinking, offer practical strategies for engaging each system in study design, and provide a dual-lens framework for analyzing instinctive vs. reflective responses.
|Catapult Insights Team
Discover how to conduct effective intercept interviews in high-traffic, high-pressure environments like airports. This blog shares real-world lessons and practical tips for qualitative researchers navigating time-constrained, distraction-heavy settings. Learn how to engage respondents, gather meaningful insights quickly, and adapt your methodology for dynamic public spaces.
|Catapult Insights Team
Part 2 of Catapult Insights’ Q&A with Justin Sutton and Debbie Hovies to talk about the interesting and unexpected world of human behavioral insights and what it takes to turn insights into action.
|Catapult Insights Team
Catapult Insights’ Jill Miller recently sat down with Justin Sutton and Debbie Hovies to talk about the interesting and unexpected world of human behavioral insights, including the real-world anecdotes, lessons from the field, and what it takes to turn insights into action.
Case StudyHelping a tech and retail client identify knowledge gaps and chart a path forward by cataloguing recent research.
Case StudyHelping the world’s leading customer engagement platform understand, profile, and map the decision ecosystems of enterprise tech decision makers.
Case StudyPartnering with a leading manufacturer in a complex purchase category to better understand how in-store experiences influence decision-making.
Case StudyHelping a fast casual brand confidently evolve their restaurant design by understanding customer emotion and behavior.
Case StudyTeaming up with a global QSR leader to map their existing digital retail experience, uncover what matters most to their consumers, and how they can help give industry-leading service in a people-less environment.
Case StudyHelping a retailer envision and create a new version of its store to better fit target customer needs.