The latest thinking on market research, consumer behavior, and business strategy.
Showing 9 of 19 articles
|Justin Sutton
How emotional availability, not better questions, shapes the difference between data and insight in qualitative research.
|Justin Sutton
As decision-making and information summarization accelerate, empathy is becoming harder to practice. Discover why the path from listening to understanding to empathy remains essential for innovation, qualitative research, and creating solutions people truly value.
|Justin Sutton
Why System 1 insights are reshaping market research. Learn how intuitive, emotional decision making creates a competitive advantage for brands.
|Justin Sutton
Go inside in‑aisle retail research, where real shopper behavior is revealed through observation, shop‑alongs, and guided interviews inside a mock store.
|Andre Barroso
Jobs to Be Done (JTBD) is a globally accepted framework that results in custom-fit business applications to help guide organizations in marketing, product development, and consumer insights. Catapult Insights has spent the past year collaborating with an organization on different Jobs To Be Done Frameworks. Here are some insights that may help you rethink and apply the framework effectively.
|Justin Sutton
Explore the power of slow, deliberate, and analytical System 2 thinking in refining ideas, validating assumptions, and making data-driven decisions in design thinking. Structure meets strategy here.
|Justin Sutton
Discover how intuitive, fast-thinking processes, known as System 1, fuel creativity, empathy, and rapid ideation in design thinking. Learn why trusting your gut can lead to breakthrough innovation.
|Jill Miller
At Catapult Insights, we know the value real consumer experiences bring to the NPD process. Home Use Tests are a great way to gather insights into how consumers interact with your products, helping you refine features, perfect messaging, and craft go-to-market strategies for a successful launch.
|Justin Sutton
Discover how market researchers can harness the power of System 1 and System 2 thinking to design more effective consumer research. We explore the psychology behind fast and slow thinking, offer practical strategies for engaging each system in study design, and provide a dual-lens framework for analyzing instinctive vs. reflective responses.
Case StudyPartnering with a leading global foodservice brand to understand how merchandising and product display influence shoppers’ quality perceptions and purchase behavior.
ResourceWatch the on-demand webinar and explore how research-driven empathy leads to smarter product development.
Case StudyHelping a nationally leading brand in the durable goods space home test a new category product to guide product refinement and consumer communications.
Case StudyHelping a fast casual brand confidently evolve their restaurant design by understanding customer emotion and behavior.
Case StudyHelping the creator of a new product harness the power of the right words.
Case StudyHelping a multinational coffeehouse ensure positive employee experiences amid a time of business transformation.