The latest thinking on market research, consumer behavior, and business strategy.
Showing 9 of 21 articles
|Justin Sutton
Why System 1 insights are reshaping market research. Learn how intuitive, emotional decision making creates a competitive advantage for brands.
|Justin Sutton
Go inside in‑aisle retail research, where real shopper behavior is revealed through observation, shop‑alongs, and guided interviews inside a mock store.
|Justin Sutton
Learn how blending System 1 emotional insights with System 2 rational feedback leads to smarter, lower risk restaurant design decisions—especially when renovating at scale.
|Andre Barroso
Jobs to Be Done (JTBD) is a globally accepted framework that results in custom-fit business applications to help guide organizations in marketing, product development, and consumer insights. Catapult Insights has spent the past year collaborating with an organization on different Jobs To Be Done Frameworks. Here are some insights that may help you rethink and apply the framework effectively.
|Justin Sutton
Explore the power of slow, deliberate, and analytical System 2 thinking in refining ideas, validating assumptions, and making data-driven decisions in design thinking. Structure meets strategy here.
|Justin Sutton
Discover how intuitive, fast-thinking processes, known as System 1, fuel creativity, empathy, and rapid ideation in design thinking. Learn why trusting your gut can lead to breakthrough innovation.
|Justin Sutton
Discover how market researchers can harness the power of System 1 and System 2 thinking to design more effective consumer research. We explore the psychology behind fast and slow thinking, offer practical strategies for engaging each system in study design, and provide a dual-lens framework for analyzing instinctive vs. reflective responses.
|Jill Miller
Part 2 of Catapult Insights’ Q&A with Justin Sutton and Debbie Hovies to talk about the interesting and unexpected world of human behavioral insights and what it takes to turn insights into action.
|Jill Miller
Catapult Insights’ Jill Miller recently sat down with Justin Sutton and Debbie Hovies to talk about the interesting and unexpected world of human behavioral insights, including the real-world anecdotes, lessons from the field, and what it takes to turn insights into action.
Case StudyPartnering with a leading manufacturer in a complex purchase category to better understand how in-store experiences influence decision-making.
Case StudyPartnering with a global home fixture company to test and refine a series of customer-forward brand claims with quantitative research.
Case StudyPartnering with a global leader in consumer packaged goods solutions to uncover and understand the varying consumer mindsets within the Jobs To Be Done framework.
Case StudyHelping a retailer understand the impact of retail site selection on the customer experience.
Case StudyTeaming up with a global QSR leader to map their existing digital retail experience, uncover what matters most to their consumers, and how they can help give industry-leading service in a people-less environment.
Case StudyHelping an emerging women’s health brand stand out against the competition with data-backed claims.