The latest thinking on market research, consumer behavior, and business strategy.
Showing 9 of 21 articles
|Justin Sutton
Why System 1 insights are reshaping market research. Learn how intuitive, emotional decision making creates a competitive advantage for brands.
|Catapult Insights Team
Go inside in‑aisle retail research, where real shopper behavior is revealed through observation, shop‑alongs, and guided interviews inside a mock store.
|Catapult Insights Team
Learn how blending System 1 emotional insights with System 2 rational feedback leads to smarter, lower risk restaurant design decisions—especially when renovating at scale.
|Catapult Insights Team
Jobs to Be Done (JTBD) is a globally accepted framework that results in custom-fit business applications to help guide organizations in marketing, product development, and consumer insights. Catapult Insights has spent the past year collaborating with an organization on different Jobs To Be Done Frameworks. Here are some insights that may help you rethink and apply the framework effectively.
|Catapult Insights Team
Explore the power of slow, deliberate, and analytical System 2 thinking in refining ideas, validating assumptions, and making data-driven decisions in design thinking. Structure meets strategy here.
|Catapult Insights Team
Discover how intuitive, fast-thinking processes, known as System 1, fuel creativity, empathy, and rapid ideation in design thinking. Learn why trusting your gut can lead to breakthrough innovation.
|Catapult Insights Team
Discover how market researchers can harness the power of System 1 and System 2 thinking to design more effective consumer research. We explore the psychology behind fast and slow thinking, offer practical strategies for engaging each system in study design, and provide a dual-lens framework for analyzing instinctive vs. reflective responses.
|Catapult Insights Team
Part 2 of Catapult Insights’ Q&A with Justin Sutton and Debbie Hovies to talk about the interesting and unexpected world of human behavioral insights and what it takes to turn insights into action.
|Catapult Insights Team
Catapult Insights’ Jill Miller recently sat down with Justin Sutton and Debbie Hovies to talk about the interesting and unexpected world of human behavioral insights, including the real-world anecdotes, lessons from the field, and what it takes to turn insights into action.
Case StudyHelping an emerging women’s health brand stand out against the competition with data-backed claims.
Case StudyHelping one of the five Big Tech companies build engagement strategies and expand product adoption among backend developers.
Case StudyHelping a global tax engine provider validate market viability before developing a new B2B solution for online marketplaces.
Case StudyPartnering with a global leader in consumer packaged goods solutions to uncover and understand the varying consumer mindsets within the Jobs To Be Done framework.
Case StudyPartnering with a global home fixture company to test and refine a series of customer-forward brand claims with quantitative research.
Case StudyHelping a home products client introduce a novel, tech-forward product to prepare for launch.